K-pop group Itzy became global ambassadors for G-Shock in early 2023 and has played large role in promoting the brand throughout Asia. In the latest print and video campaign for the Pink Metallic Collection, each member wears a different watch featuring a rose gold stainless steel bezel or a rose gold vapor deposited dial.
Ryujin (above left) wears the GM-S110PG-4A. Chaeryeong wears the GM-S2100PG-4A. These models have a stainless steel ion plated bezel and a pink resin band.
Leah (above left) wears the white GMA-S2100MD-7A. Yeji (middle) wears the black GMA-S2100MD-1A. Yuna wears the pink GMA-S2100MD-4A. These are lightweight resin models with a Carbon Core Guard case.
In the U.S., the GMS110PG-4A and GMS2100PG-4A were released for $200 each, and the GMAS2100MD-1A, GMAS2100MD-4A, and GMAS2100MD-7A are expected to be released soon for $120 each. Four of the models were released in Europe, excluding the GM-S110PG-4A.





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