New Hodinkee G-Shock collaboration with Ed Sheeran is inspired by his ‘Subtract’ album
October 13, 2023
It turns out that the G-Shock watch musician Ed Sheeranwas spotted wearing in New York City and during performances earlier this year is actually an upcoming release in collaboration with Hodinkee. The yellow DW-6900 is inspired by Sheeran’s latest album Subtract, with a print from the album cover art on the face of the watch and black ink-like splotches on the band. (The cover art is an abstract portrait painting of Sheeran.) The watch has a Hodinkee-branded stainless steel case back and comes in an exclusive box and case.
Ed Sheeran is an avid watch collector and was known to be a G-Shock fan early in his music career. Fellow musician John Mayer, who did three G-Shock collaborations with Hodinkee, conducted an hour-long video interview with Sheeran about fifteen watches from his collection at hodinkee.com. (There is also an article with brief summaries of the watches.)
The new watch, officially titled G-Shock Ref. 6900 – Subtract By Ed Sheeran, will be available at the online Hodinkee Shop on October 18 for $185. It will also be sold at casio.com/us with the model name DW6900ESC239.
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