Following the hit 2023 film based on the iconic 1959 toy doll from Mattel, Casio is collaborating with Barbie for the release of the G-Shock GMA-S110BE-4A. The limited edition watch has a smaller GMA-S110 base (45.9 millimeters wide) than the popular steampunk-inspired GA-110. The watch has a vivid matte pink finish with Barbie logos on the dial and band keeper and a Barbie silhouette on the end of the lower band. The image is also engraved on the case back, and the base of the small speed hand is made in the shape of a pink heart. The watch comes in a co-branded display box that resembles a Barbie doll box.
The watch is currently listed by Casio Japan for a February 2025 release with a price of 24,750 yen. It is expected to be released worldwide with additional information to be announced regionally.
G-Shock GMA-S110BE-4A at casio.com/intl (Asia)
G-Shock is also releasing the Power Pink Series soon which includes GMA-P2100, GMA-S140, and GMD-S5610 watches.
Barbie x G-Shock GMA-S110BE-4A:





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