Dutch streetwear brand La Fam to release first G-Shock collaboration with GMA-S2100
September 11, 2023
Dutch streetwear brand and creative community La Fam is releasing its first G-Shock collaboration. The white GMA-S2100 watch is a smaller version of the popular octagonal GA-2100 and features an exclusive band with colorful 1990s-inspired drawings and graffiti-like lettering with the phrase “We Start And End With The Fam.” La Fam was started as a unisex clothing brand in 2017 by siblings Anna and Renze van Jaarsveld with a focus of bringing artists and creatives together from around the world.
The watch is scheduled to be released on Wednesday, September 13, at the La Fam website, where international shipping is available.
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