G-Shock’s first collaboration with K-pop group ITZY includes three GMA-P2100 watches
February 19, 2024
G-Shock is releasing three new extra-small limited edition GMA-P2100 watches in collaboration with K-pop group Itzy. This is the first collaborative release with the group, which has been a global brand ambassador for G-Shock since 2023.
The watches include the beige pink GMA-P2100IT-4A, white GMA-P2100IT-7A, and translucent black GMA-P2100ZY-1A, with each featuring the Itzy logo on the dial and multicolor accents at the tips of the hour markers inspired by the official Itzy light ring product. The Itzy logo is engraved in on the case back, and each watch comes in exclusive co-branded packaging featuring the printed signatures of each member. (The band and bezel of the two GMA-P2100IT models are made with bio-based resins.)
The GMA-P2100 was launched in 2024 and is the smallest and lightest of the 2100 octagonal series. It measures 46.0 x 40.2 x 11.2 millimeters and weighs 40 grams.
The Itzy collaboration was announced for the Asian region. In Japan, the watches will be released on March 8 with a tax-included price of 19,800 yen each.
Update: G-Shock U.S. released the GMAP2100IT4A, GMAP2100IT7A, and GMAP2100ZY1A in late March 2024 for $140 each.
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