Seoul-based streetwear brand Thisisneverthat (stylized as thisisneverthat®) has a new G-Shock collaboration for 2024. The usual DW-5600 base shifts to the DW-6900, and the whiteout-style watch features an exclusive EL backlight graphic and case back engraving. According to the brand’s Instagram post, the watch will be available in stores on July 26 at 11 a.m. KST and online at 10 a.m. KST. Other photos in the post (embedded below) show that the triple graph display has a multicolor (blue and red) tint.
Thisisneverthat has an online store for international customers at intl.thisisneverthat.com, but most of its G-Shock collaborations (including last year’s) have been limited to South Korea. It’s currently unconfirmed if this watch will be released internationally or not. (Thisisnever that also has stores outside of South Korea in Tokyo and Shanghai.)
Update: The model name is DW-6900TNT24-7DF. The price at thisisneverthat.com is 189,000 won and also includes a black t-shirt with a small image of the watch on the front and a small G-Shock logo on the back. Unfortunately, it is not available for international orders.





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